Leveraging Google Alerts as part of your brand’s internet marketing approach can greatly benefit your company.Here’s how. This free monitoring tool gives you automated updates on any new web pages, news articles, video, blogs, and/or discussion groups that rank for whatever keywords you choose.
From an internet marketing perspective, companies should be taking advantage of this tool for 3 uses to protect their brand online:
1. Find Out What’s Being Said About Your Company.
Set search alerts for your company and find out exactly what people are saying about you day to day. Through this, you will be able to protect your brand image from false claims and slander. Google alerts are an important brand monitoring tool to keep a polished corporate image and handle any negative publicity as it arises.
2. Keep Tabs On Trends In Your Industry.
If you want to be the best in your industry, you need to keep up with the latest trends and updates to your field. Google alerts make it easy to stay in-the-know. For fast paced industries that change day to day, such as SEO, you can stay fresh on any news that can affect your company.
Use Google Alerts to track what topics are trending to help you publish relevant content that demands attention. If you’re in charge of social media and have no clue what to post, these alerts are invaluable to deliver popular articles and news worth sharing right to your inbox.
3. Keep Updated On Your Competition.
Another way Google Alerts can help you to stay at the top of your industry is by keeping you notified on what your competitors are up to. You can track your biggest competition, and by tracking more general keywords you will be updated on any rising competitors you were unaware of.
All in all, if you want to stay in-the-know in your field, signing up for Google Alerts is one of the easiest ways to do it. The best part is, all it costs you is a little time! Go to Google Alerts to get started.