Scott Wilson headline speaker at PROFIT Magazine’s PROFIT 100
With more than 2 billion online searches a day, can your business afford to be left out?
TORONTO, June 18, CNW Group - While online search is fast becoming the dominant way customers find, compare and eventually buy products and services, most businesses give little thought to whether they are easy or hard to find on the Internet.
“At this very moment, customers are online searching for your product and it is in your control whether they find you or your competitor,” said Scott Wilson, president of RankHigher.ca, a North American leader in the field of search engine optimization (SEO).
On June 16, Wilson was a headline speaker at PROFIT Magazine’s Profit 100 annual conference in Toronto, where he detailed what companies can do to ensure search engines - and customers - find them, rather than their competitors through proven SEO techniques.
“There are over two billion searches a day and 90% of people use online search engines,” says Wilson. “Most importantly, there are thousands searching for what you sell but probably are not finding you right now.”
Over the last five years, RankHigher.ca, which carries out SEO work for Fortune 500 companies in the U.S. and Canada, has conducted scientific research to determine how Google organizes information on the Internet and ensure that their clients are up near the top of Google search results. “If they don’t find you on the first page of Google, you will lose that customer,” Wilson told PROFIT’s audience. “If you think people will just automatically find your fabulous website in a world of more than a billion pages, you could lose millions of dollars. What’s at stake here isn’t just new revenues, but your very company.”
Wilson told executives at the PROFIT conference that unlike traditional marketing - defined by the famous saying “Half is wasted, I just don’t know which half” - Internet marketing based on SEO principles is precise and cost-effective.
“Marketing based on Internet searching isn’t about demographics, it’s about keywords,” he said. “When someone keys in `digital SLR cameras,’ you know right away they want to buy a digital SLR camera. They’re defined by their desire, not their demographics.”
Wilson ended his presentation on SEO techniques that can be put to work immediately with a plea for PROFIT’s audience to learn more about Search Engine Optimization. “Get online. Google SEO. Talk to your people. Talk to us. Get comfortable with the concepts and the words.”
“Think of all of those customers out there who are finding your competitors today, who will find you tomorrow.”
For further information: To speak to Scott Wilson about where Search Engine Optimization is headed or the simple steps businesses can take to improve their visibility on the Web through SEO marketing, contact Scott Wilson at:
289-288-4144 (direct)
289-259-8059 (cellular)
Email: scottw@rankhigher.ca
RankHigher.ca
3350 South Service Road
Burlington, Ontario
Canada
