Press Room-2007
Overlooked area of Web page traffic key to future growth
Rick Spence, Financial Post
Published: Monday, December, 2007
Quick question: At your business, is the Internet an opportunity or a liability?
There has never been a more cost-efficient communications tool. But the Net is also a trackless jungle where millions of Web sites compete for attention. Yet, you can turn this wasteland into a paved driveway that delivers qualified prospects to your door.
The solution is search-engine optimization (SEO), an art that combines science, math and literature to make your site a Web magnet. “SEO is the single most important marketing and communications medium available today,” says Scott Wilson, an SEO consultant entrepreneur in Burlington, Ont. “It can take your business to entirely new levels.”
Wilson isn’t saying that just because he sells SEO services, rather he sells SEO because it works for him.
For This Investor, It’s All About Leverage
The Globe and Mail
Published: August 2007
From living with his in-laws’ basement with his wife, son and new-born daughter in 2003, Mr. Wilson has come a long way.
That year he opened an online trading account and purchased out-of-favour McDonald’s Corp. initially at $12.00 (US) a share and continued to add to his holding. “I bought stock every chance I could and also utilized leverage to buy more stock.
Over the next 12 months the stock shot up and I sold it as it approached $30.00.
I invested approximately $7,500 in my first year. By picking a winning stock and utilizing leverage to the max I was able to turn that into over $40,000. I used this money as a down-payment on my first house, which enable me to move my family into a much better environment.””
Optimizers can help your website succeed
Paul Brent, The Toronto Star
Published: May 2007
The Internet is proving to be the great leveler of enterprises big and small in the Web 2.0 business world of today.
A professionally designed, well thought out website can make a business look larger and more capable than it really is, while a neglected Web presence can have the opposite effect.
“People look at our company and think we are a multi-million-dollar company, when in fact we are just three years old and just hit $1 million in revenue last year,” says Scott Wilson, a partner in eMotion Picture Studios of Burlington, Ontario. “But our Internet presence suggests we are a much larger and more successful company.”
The family-owned firm, which specializes in search engine optimization and industrial videos, has learned appearances can be deceiving when it comes to the Internet….
Executive learn secrets of web warfare
Mississauga Business Times
Published: April 2007
Each year the internet is grabbing a bigger chunk of business marketing budgets.
A new seminar, held last month at the Mississauga Living Arts Centre, gave senior executives a top-level view of strategies they can use to compete, and win in this dynamic marketing medium.
“SEO for the CEO™”, presented by Scott Wilson of Burlington firm eMotion Digital Marketing, showed how companies can take advantage of new search engine optimization techniques to attract more customers to their websites and keep them there longer to make a buying decision.
In 2004, an Encarta study found 63.9 percent of business purchasing decisions were search engine based.
The business owners and senior executives at the morning seminar were briefed on steps their staff could take to ensure that websites were found and listed by search engines, including these common website setup do’s and don’ts.
