RankHigher.ca - Press Room
Press Room - 2011
Handle SEO with care
May 11, 2011
By: Ivor Tossell
This is the first of a four-part series on how to make the most of, and what to be wary about, search engine optimization. No matter how good your business’s website is, it’s not much good if users can’t find it. This is the simple premise behind three of the most freighted letters in the online world: SEO. Read More…
Scott Wilson Speaks About Social Media
April 22, 2011
Scott Wilson speaks on the radio about social media and the opportunities it gives businesses that are different from traditional marketing. Read More…
Get High on Google - Speedy Auto Service
Dec 2010 / Jan 2011, PROFIT
Dave Lush learned a startling thing this summer: one way to boost your business is to attract online searchers seeking a service you don’t even offer. Read More…
Press Room - 2010
When was the last time you Googled yourself
October 26, 2010, Click Weekly
Google has renamed Local Business Centre as Google Places and launched several new features, most of them not available to Canadian businesses just yet. Read More…
Scott Wilson speaks on Google Places
April 27, 2010, ITbusiness
Google has renamed Local Business Centre as Google Places and launched several new features, most of them not available to Canadian businesses just yet. Read More…
Press Room - 2009
Imagine a salesperson that never calls in sick
November 23, 2009, National Post
Are you “blessed” with a complex service or product offering that doesn’t lend itself to a 15-second elevator pitch? Creating a virtual salesperson who doesn’t get sick, tired or quit for a higher-paying job, can be just the answer to pitching that complex product.
Scott Wilson discusses SEO on 680 News
Sept 11, 2009, 680 News
RankHigher.ca President Scott Wilson gives some search engine optimization insight to the listeners at 680 News. He talks about how it is great to have a nice aesthetic looking website - but it doesn’t serve much purpose if no one can find it. Listen to the discussion to learn the important rules of search engine optimization.
Scott Wilson discusses SEO in a Q & A with PROFIT 100
Sept 4, 2009, PROFIT 100
Want your company to be the first result on Google? Then talk to Scott Wilson whose company specializes in Search Engine Optimization. In this video Wilson talks about his business and what exactly SEO is all about.
A web video can turn indifference into a sale
July 6, 2009, Inside Business
Everyone knows that first impressions “mean a great deal. That’s why we have snappy business cards, a smooth voice at reception and sophisticated websites.
“A good promotional video, whether it’s a DVD or on the home page of your website, is a powerful tool that can create a long-lasting positive impression. Video is a high-impact medium that lets the power and emotion of your message shine through.
Scott Wilson headline speaker at PROFIT Magazine’s PROFIT 100
TORONTO, June 18, 2009, CNW Group
On June 16, Wilson was a headline speaker at PROFIT Magazine’s Profit 100 annual conference in Toronto, where he detailed what companies can do to ensure search engines - and customers - find them, rather than their competitors through proven SEO techniques.
“There are over two billion searches a day and 90% of people use online search engines,” says Wilson. “Most importantly, there are thousands searching for what you sell but probably are not finding you right now.”
Scott Wilson Discusses SEO Techniques with CP24
Omar Sachedina, CP24
May, 2009
Rankhigher.ca president Scott Wilson gives CP24 viewers tips on search engine optimization techniques. Wilson’s discussion includes building Google’s trust, laser beam focus on targeted keywords, and ensuring that Google can read your website’s content. Watch the video to learn more.
Watch video…
Tech for tough times: Google Grabbers 2.0
By Jim McElgunn, PROFIT Magazine
May, 2009
It’s easy to dream up a tactic designed to land your company’s website among Google’s top few matches for your preferred search term. But how do you know whether the tactic will work?
Scott Wilson can answer that question. That’s because the Burlington, Ont.-based video-production firm he co-founded with his brother, Cameron, runs controlled scientific experiments to test hundreds of propositions about what will land a site a top-30 Google ranking for a given search term.
Wilson’s team of math, science and programming specialists has identified scores of search-engine optimization (SEO) tactics that work. Wilson has used these to keep the site for his own firm, eMotionPictureStudios, No. 1 on Google for the keywords “trade show video” since 2007.
Read More…
Use Google to Promote Your Firm
Providence Business News
April 29, 2009
Type the word “dentists” into the Google search box and you’ll get about 35 million results. Something similar happens with lawyers, pizza or a wide range of other common products, services and professionals that people look for locally.
One solution is to make sure your business is listed in the yellow pages directory serving your area, as well as an online version such as DexKnows.com. These are still key places that many customers look.
Read More…
Google Your Way to the Top
Exchange Magazine for Business/Economic Development/Entrepreneurs
April 6, 2009
Using these simple tips can help companies get noticed and gain business. “The Internet is filled with fantastic content that no one can find,” says Scott Wilson, “I call these web sites, ‘billboards in the forest’ because no matter how attractive or great your web site content is, it’s not going to help you gain business if it doesn’t show up on a simple Google keyword search.”
Read More…
Scott Wilson on the John Biggs Show on Talk820 FM - (April Interview).
Aired: March 2009
Rank Higher CEO and President was asked to share a little of his expert Search Engine Optimization wisdom with the listeners of the John Biggs show on Talk820 FM.
Scott Wilson on “Let’s talk about it” Show on cfis 93.1 FM.
Aired: March 2009
Scott Wilson talks about how Rankhigher.ca stands out on the internet marketing business and gives tips on how to optimize your website…
Tactics Can Increase Web Search Ranking
by Amy Reeves, Investor’s Business Daily
Published, March 24, 2009
If a tree falls in the forest and no one can Google it, does it make a sound? The tree might not care, but lots of companies do.
A great Web site or page doesn’t do much for a business unless potential customers can find it with a keyword search through Google and other online search engines. And the site must not be just anywhere in the results — which often run for pages and pages — but near the top.
Burlington Brothers Easy to Find on NET
by Lisa Grace Marr, The Hamilton Spectator
Published, March 13, 2009
RankHigher.ca happened by accident. Scott and Cameron Wilson, brothers and partners who own eMotion Picture Studios in Burlington, wanted to boost their Google search results a few years ago. They hired a search-engine optimization consultant, paid $15,000 and got zip. So they did it themselves.
They had received some federalprovincial grant money through the SHRED program (scientific research with expanded development), studied video streaming on the Internet and then attacked the problem of getting Google to market businesses better.
Scott Wilson on the John Biggs Show on Talk820 FM.
Aired: March 2009
On Tuesday, March 10th 2009, Scott Wilson, Rank Higher CEO and President was asked to share a little of his expert Search Engine Optimization wisdom with the listeners of the John Biggs show on Talk820 FM.
How Small Business can Google Their Way to the Top
SmartPros
March 24, 2009
Making your company stand out on the Internet can seem like a daunting task. With well over a billion Internet searches per day and billions of pages to choose from, how is one company’s web page able to come out on top? According to Scott Wilson, CEO of RankHigher.ca, there are a few simple ways even small companies can top the page in their next potential customer’s Internet search.
Crisis Survival Kit: How To Get Your Business Noticed
Posted by Benjamin Tomkins, bMighty.com
March 20, 2009
You may have the greatest product or service offering in the world, but that won’t mean jack for your revenue stream if you don’t let customers know about it. Here’s how.
Online awareness is crucial to bringing in business and that conversation starts and ends with search. And small and midsize businesses can go toe-to-toe with much larger competitors in the search game.
Press Room - 2008
All You Need to Know About SEO
Scott Wilson, Pharmaceutical Executive
Published: November 2008
The Internet is proving to be the great leveler of enterprises big and small in the Web 2.0 business world of today.
The Internet has quietly revolutionized the world in this new century. Consumers are banking, shopping, and being entertained and informed rom their personal computers. This massive shift of consumers to the Web has relevance far beyond those in the media and entertainment industries. Today as never before, people are researching their health, their diseases, and their medications online. According to comScore, Inc., 61 billion searches were conducted worldwide on the Internet in August 2007; nearly half (43 percent) were medical or health related, according to Hitwise, an online competitive intelligence service. But although we see this shift of eyeballs to the Internet, drug marketing has been slow to follow. Those who have transitioned to online advertising have found a medium that moves at light speed and operates under rules far different from the traditional offline world. Great online content delivers targeted messages to your audience.
The Google Advantage
Paul Brent, Financial Post
Published: June 2008
Google has proven to be such a dominant search that Microsoft Corp. has been forced to introduce a plan to pay consumers to search the Internet in an effort to gain more attention. The pay-for-search model may gain Microsoft some eyeballs, but it seems unlikely the scheme will topple Google from its lofty perch.
Because Google is perceived to be the search engine of choice for North American businesses and consumers, companies pay big bucks to Internet search experts, or search engine optimizers (SEO), to ensure their products and services appear at or near the top of its search list. “Winning search in the dot-com space is getting so competitive for major keywords like golf or shoes, It is hard to win.
Inflate That Marketing Balloon
Rick Spence, Financial Post
Published: August 2008
The Internet is proving to be the great leveler of enterprises big and small in the Web 2.0 business world of today.
The other day I was trying to arrange a meeting with someone arriving from out of town. It made sense to meet near the airport, and I remembered a good restaurant at one airport hotel — but naturally I couldn’t remember if it was a Crowne Plaza, a Courtyard or a Comfort Inn, or a Days, Delta or DoubleTree.
So I Googled it. And I got a list of dozens of airport-area hotels in Toronto, along with one of those colourful little Google maps covered with red balloons. Each of those balloons was a marker representing one airport hotel, and they were lying on top of each other like so many old pieces of firewood. I worked my way through all of them, but never found the hotel I was looking for.
We ended up meeting downtown.
So what’s with these little red balloons? They’re an essential, but little understood, part of any small business’s marketing plan.
It’s called Google Local Business, and it’s a service tailor-made to small businesses looking to get found on the Web. It turns out I couldn’t find the hotel I was looking for because its management hasn’t figured out the opportunity yet.
RankHigher’s SEO techniques produce instant results!
Jim McElgunn, PROFIT magazine
Published: April 2008
Two weeks ago, I read the article “Google grabbers” (Handbook, March 2008) and immediately implemented two of your five recommendations.
In less than a week, the majority of the search keywords for our product, Stone-field Query, have shown up on the first page of Google, most of them No.1!
Needless to say, we plan on implementing the other three tips.
Online marketing: Google grabbers
Jim McElgunn, PROFIT magazine
Published: March 2008
His first experience of search-engine optimization left a bitter taste for Scott Wilson. He was shocked to find that the advice he had paid an SEO consultant $16,000 for did nothing to boost the Google rankings of his video-production company’s website.
The trouble was that the consultant had theories about the best SEO tactics, but no proof that they worked. That gave Wilson, president of Burlington, Ont.-based eMotionPictureStudios, an idea: to start his own SEO service that would recommend only those tactics proven effective by scientific experiments.
He formed an eight-person team packed with math, science and programming big brains that since 2005 has rigorously tested hundreds of propositions about what will land a site a top-30 Google ranking for a given search term. This project, unique in the world, creates one website as a control and then, say, nine variations on it to gauge how changing a single factor affects the ranking. Wilson’s team has identified more than 60 effective tactics, although he stresses that they won’t work if your content stinks.
Press Room - 2007
Overlooked area of Web page traffic key to future growth
Rick Spence, Financial Post
Published: Monday, December, 2007
Quick question: At your business, is the Internet an opportunity or a liability?
There has never been a more cost-efficient communications tool. But the Net is also a trackless jungle where millions of Web sites compete for attention. Yet, you can turn this wasteland into a paved driveway that delivers qualified prospects to your door.
The solution is search-engine optimization (SEO), an art that combines science, math and literature to make your site a Web magnet. “SEO is the single most important marketing and communications medium available today,” says Scott Wilson, an SEO consultant entrepreneur in Burlington, Ont. “It can take your business to entirely new levels.”
Wilson isn’t saying that just because he sells SEO services, rather he sells SEO because it works for him.
For This Investor, It’s All About Leverage
The Globe and Mail
Published: August 2007
From living with his in-laws’ basement with his wife, son and new-born daughter in 2003, Mr. Wilson has come a long way.
That year he opened an online trading account and purchased out-of-favour McDonald’s Corp. initially at $12.00 (US) a share and continued to add to his holding. “I bought stock every chance I could and also utilized leverage to buy more stock.
Over the next 12 months the stock shot up and I sold it as it approached $30.00.
I invested approximately $7,500 in my first year. By picking a winning stock and utilizing leverage to the max I was able to turn that into over $40,000. I used this money as a down-payment on my first house, which enable me to move my family into a much better environment.””
Optimizers can help your website succeed
Paul Brent, The Toronto Star
Published: May 2007
The Internet is proving to be the great leveler of enterprises big and small in the Web 2.0 business world of today.
A professionally designed, well thought out website can make a business look larger and more capable than it really is, while a neglected Web presence can have the opposite effect.
“People look at our company and think we are a multi-million-dollar company, when in fact we are just three years old and just hit $1 million in revenue last year,” says Scott Wilson, a partner in eMotion Picture Studios of Burlington, Ontario. “But our Internet presence suggests we are a much larger and more successful company.”
The family-owned firm, which specializes in search engine optimization and industrial videos, has learned appearances can be deceiving when it comes to the Internet….
Executive learn secrets of web warfare
Mississauga Business Times
Published: April 2007
Each year the internet is grabbing a bigger chunk of business marketing budgets.
A new seminar, held last month at the Mississauga Living Arts Centre, gave senior executives a top-level view of strategies they can use to compete, and win in this dynamic marketing medium.
“SEO for the CEO™”, presented by Scott Wilson of Burlington firm eMotion Digital Marketing, showed how companies can take advantage of new search engine optimization techniques to attract more customers to their websites and keep them there longer to make a buying decision.
In 2004, an Encarta study found 63.9 percent of business purchasing decisions were search engine based.
The business owners and senior executives at the morning seminar were briefed on steps their staff could take to ensure that websites were found and listed by search engines, including these common website setup do’s and don’ts.
