SalesDrive Internet Marketing Platform (IMP)
Stop being a passenger. Start driving!
Your website is what all your marketing should point to: ‘To find out more, visit www…’
But it should do more than sit back and support sales. It should generate them.
By connecting CRM with CMS, SalesDriveIMP does three things:
It ties all marketing efforts back to your website and captures leads for your sales team.
It compiles statistics on all of your marketing initiatives, showing you what’s working and how well.
It helps sales people manage all campaigns and leads, from first contact through to close.
And that’s only the tip of the iceberg.
If it takes someone special, or more than a couple of minutes to update your website, you can be sure that it won’t get done very often. And a good site (one that actually generates sales) is a living, breathing thing. It needs to be updated all the time.
Websites that keep sales people knee deep in quality leads also have something else… a compelling offer. If you want to turn a visitor into a lead, you need their contact information. And to get it, you have to make it worth their while. You need to motivate them to give you their name and email address. That means a compelling offer, like a free report, white paper expert advice, a demo account or free trial.
The other piece of the puzzle that really drives business results is the CRM package. This allows you to track the leads generated from your website, newsletters, pay-per-click campaigns, tradeshows, advertising and traditional marketing campaigns. You’re then able to see the ROI and understand to what extent each marketing effort is actually driving business. You can also better manage and nurture leads.
SalesDriveIMP transforms websites into lead generation machines. And a SalesDrive-powered website is as easy to update as typing a Word document.
