The story of RankHigher.ca begins with eMotion Picture Studios, a video production company we founded in 2002. eMotion grew through word of mouth and built a surprising client list in just a few short years. What made its growth so incredible is that it was done with little to no advertising.
By 2004, eMotion had grown and we were looking to take our company to the next level. We invested heavily in a new website. The site was beautiful. It had great video samples; the content was fantastic. Unfortunately, nobody ever saw it. They couldn’t find it.
Our new website was the single largest marketing expense we’d ever incurred…and it did nothing to stimulate sales.
The site was built in Flash. While it was an excellent resource for those who knew our name or website address, prospects searching for our products and services couldn’t find us. Our new website was the single largest marketing expense we’d ever incurred…and it did nothing to stimulate sales. We didn’t receive even a single call due to our website. It was a tough blow to our small company and a bitter pill to swallow.
So we began to investigate. Why did some sites show up in search engine rankings while others didn’t? What similarities did they share? What techniques did they employ? We learned a lot quickly and began to use what we had learned on our site. Our rankings slowly improved and the leads started to trickle in.
Leads coming in because of our website? Exciting stuff! Our SEO experimentation on how to rank higher became more sophisticated. We entered the Canadian federal government’s Scientific Research and Experimental Development program, which shouldered some of the cost. We got better at search!
More prospects found us and became customers. Then the trickle became a flood. We know now that search engine optimization is the single most powerful B2B & B2C marketing tool available.
More prospects found us and became customers. Then the trickle became a flood.
During the summer of 2006, our clients noticed how easy it was to find us through search engines and asked us for help. So, just like with eMotion Picture Studios, here we were again with a new company, no advertising budget but an impressive client list and a flood of business. Rankhigher.ca was born.
We can tell you as business owners and marketers that we’ve never made an investment for our company with a ROI that came anywhere near what we got back from improving our search engine rankings.