Last week I was the guest lecturer at DeGroote’s MBA program, Burlington campus. Here is what the students had to say.
DeGroote MBA lecture Testimonials:
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Hi Scott,
I wanted to thank you for coming in today and talking to us. It was very interesting and eye opening. It makes you realize how important Google searches really are and how some problems can have fairly simple fixes, just need to be aware and understand.
I work for Coke in the procurement department and even though we have many devices to track shipments and orders it’s still not an easy process, so I can only imagine how difficult it can be for marketers to track their investment in a program. The techniques and strategies you mentioned today were very interesting and exciting because I never knew how marketers tracked their investments/campaigns especially with the variety of mediums used today. I guess in the past many campaigns were never really tracked. I am interested in going into Marketing/Brand so it’s great to see that there are ways of successfully tracking marketing campaigns and producing meaningful data. For our large IMC project I am now very interested in finding out how/if the marketers in the studied company track programs.
Thanks Again
Chris Fielding
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It was nice listening to you talk about SEO and SEM. Learned alot and just made my account to use google analytics. I now think its an amazing tool for us marketers who need to know how many people, at what times, etc, are visiting websites today!
I just wanted to let you know about the Facebook tag that i talked about in class, the one that they’re launching that will let the search focus on facebook pages. Its called the ‘Don’t be Evil’ bookmarklet!! I read about it in this article : http://www.technewsworld.com/story/Rival-Social-Nets-Scold-Google-With-Dont-Be-Evil-Bookmarklet-74258.html.
I thought you’d like to read about this!
Cheers on a great job,
Shawez Banuri
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Hi Scott,
I just wanted to thank you personally for being a guest speaker in our class tonight. After you were done, I whispered to my class-mate that I have never experienced such an interesting yet useful lecture in the MBA program.
I was hoping you can email me the video recording from today’s lecture? There were many points I found useful but wasn’t able to write down, and a copy of the video would be greatly appreciated.
Thank You!
Balpreet Ghuman | MBA Candidate, Accelerated
DeGroote School of Business
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Scott,
I’m not sure if you’re aware of how drab and boring the topic of SEO can be. I’ve seen webinars on it before and they put me to sleep. The talk you gave today was different though. Your passion for the topic resonates loudly when you speak. Your message of customer accountability resounded through your unique approach to marketing that stresses actually being able to measure internet ROI, something few companies know how to do. Thank you very much for sharing your expertise with us.
Best
Michael Long
MBA Candidate McMaster University
B.Ed Lakehead University
H.BKin McMaster University
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Hey Scott,
Thank you for coming to our class and talk about SEOs and SCMs. First of all, I apologize for blasting too many questions. But I understood everything you said and was so willing to know more. It is amazing to see how Technology and Marketing are converging. After tonight I realize that the developments are evolving at a fast pace and certainly tracking ROI in ever changing communication landscape has never been more challenging. This is where people like me, an IT engineer completing my MBA, are ideal for marketing positions.
Regards,
Varun Sirohi
MBA Candidate 2012 | DeGroote School of Business
President | AIS student chapter
President | Focus 2040
McMaster University
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Scott,
Just wanted to take a moment to thank-you for your amazing insights into this complex world which is marketing. I really learned a lot from your short presentation.
It was very topical considering I have just started a consulting group with 3 other of my MBA colleagues. Focus Business Consulting is a student run consulting group that runs out of the DeGroote School of Business, Jim actually sits on our Board of Advisors. During the presentation I was wishing that two of my colleagues, Kim and Elissa, were in the room listening. The information and strategies you were talking about are their areas of focus. For me being a relative newcomer to that world I was blown away, and I immediately found a few strategies that could help our business internally and when approaching clients.
If you don’t mind I may pass your contact information on to my team members. We would be very interested learning more about your business and hearing any more strategies or tips.
Thanks again,
Greg















